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Rivers of Revenue: What to Do When the Money Stops Flowing

Rivers of Revenue What to Do When the Money Stops Flowing Right now buyers are looking for your product or service Are you making it easy for them to find you To understand what you are selling To buy from you Or are you irritating and disappointing them w

Right now, buyers are looking for your product or service Are you making it easy for them to find you To understand what you are selling To buy from you Or, are you irritating and disappointing them with your selling process Kristin Zhivago, the author of Rivers of Revenue What to do when the money stops flowing, has spent the last 35 years helping business owners groRight now, buyers are looking for your product or service Are you making it easy for them to find you To understand what you are selling To buy from you Or, are you irritating and disappointing them with your selling process Kristin Zhivago, the author of Rivers of Revenue What to do when the money stops flowing, has spent the last 35 years helping business owners grow their companies She has become an expert on customer buying processes She has interviewed thousands of customers for her clients, and has found that customers trying to buy something are often ignored, inconvenienced, and irritated Rivers of Revenue will show you how to make it easy for people to buy from you You ll learn how to find out what your buyers are looking for, how they look for it, the tradeoffs they re willing to make, the other approvers involved, the questions they ll ask during their buying process, and the level of performance they expect You ll learn how to reverse engineer a successful sale so you can manufacture sales in quantity After you have read about the sophisticated but simple interviewing techniques, the 5 Levels of Buyer Desire, and the 4 Categories of Buyer Scrutiny, you will have the tools you need to give your customers exactly what they want Kristin Zhivago demystifies marketing with this breakthrough book It will forever change the way you market and sell your products and services It will help you get in the

  • ✓ Rivers of Revenue: What to Do When the Money Stops Flowing ↠ Kristin Zhivago
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About Author

  1. Kristin Zhivago says:
    Kristin Zhivago is a revenue coach who helps CEOs and entrepreneurs increase their revenue doing whatever will make the greatest difference in the shortest amount of time She uses efficient detective methods to find out what s broken and what s working, then helps the company leaders make appropriate changes to processes, products, services, and people to ensure that the company will generate revenue.Zhivago s most recent book, Roadmap to Revenue How to Sell the Way Your Customers Want to Buy, reveals a process that any company manager can use to understand exactly what customers expect from the company and how to make its products and services attractive to potential buyers She has perfected these methods as she has worked in dozens of industries, for hundreds of companies, serving millions of customers Zhivago is primarily a consultant, but she also speaks worldwide on revenue generation and blogs at RevenueJournal.

Comment 223 on “Rivers of Revenue: What to Do When the Money Stops Flowing

  1. Michael Tarpinian says:
    For everybody who says business or marketing books are long on ideas and short on practical steps, this might be the book for you While is start out oddly oh no, a business allegory book it is only an introduction Many readers probably did not get past part one Their loss.She covers the topic of marketing in a way I have not seen in any other book She breaks down the task of marketing by the sales cycle of the product or service It is brilliant Is is self published and it is a handsome volume fo [...]


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