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Capturing New Markets: How Smart Companies Create Opportunities Others Don't

Capturing New Markets How Smart Companies Create Opportunities Others Don t ARE YOU READY FOR THE FUTURE New markets have powered the greatest business successes in history from Standard Oil to Facebook How can you discover and pursue new markets to make your business thrive

ARE YOU READY FOR THE FUTURE New markets have powered the greatest business successes in history, from Standard Oil to Facebook How can you discover and pursue new markets to make your business thrive In Capturing New Markets, world renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understandARE YOU READY FOR THE FUTURE New markets have powered the greatest business successes in history, from Standard Oil to Facebook How can you discover and pursue new markets to make your business thrive In Capturing New Markets, world renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast changing new markets He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments.Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth Based on Wunker s groundbreaking work with Clayton Christensen the Harvard Business School legend who coinedthe term disruptive innovation plus Wunker s extensive experience in the trenches, this practical and fascinating guide shows how companies Identify, create, and dominate new markets Avoid the pitfalls of commodization and find new ways to grow Develop and sustain new sources of growth into the futureDrawing on dozens of case studies plus data driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth propelling you and your company into a whole new world of opportunity You ll learn how to anticipate customer demands and

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About Author

  1. Stephen Wunker says:
    STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors He has written for ,Forbes, Harvard Business Review, and The Financial Times.

Comment 974 on “Capturing New Markets: How Smart Companies Create Opportunities Others Don't

  1. Soundview Executive Book Summaries says:
    Capturing New Markets How Smart Companies Create Opportunities Others Don t by Stephen Wunker was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011E SOUNDVIEW REVIEW The fight to stay alive in today s marketplace can be all consuming for many companies Achieving quarterly growth, keeping shareholders happy and delighting one s customer base are activities that leave little time for exploration and development However, without concerted efforts to discover a [...]

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