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Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy

Roadmap to Revenue How to Sell the Way Your Customers Want to Buy Buyers have changed the way they buy But sellers have been slow to change the way they sell This disconnect is proving to be frustrating for both sellers and buyers Sellers aren t getting the sales th

Buyers have changed the way they buy But sellers have been slow to change the way they sell This disconnect is proving to be frustrating for both sellers and buyers Sellers aren t getting the sales they need, and buyers aren t getting the information they need to make a buying decision In this one of a kind revenue growth how to book, Revenue Coach Kristin Zhivago laysBuyers have changed the way they buy But sellers have been slow to change the way they sell This disconnect is proving to be frustrating for both sellers and buyers Sellers aren t getting the sales they need, and buyers aren t getting the information they need to make a buying decision In this one of a kind revenue growth how to book, Revenue Coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse engineer their successful sales so they can manufacture new sales in quantity Armed with these methods, managers can map out their customers buying process and take the right steps to support every stage of that buying process They can position their products and services in a way that will make them attractive and valuable to prospective customers They can focus their efforts on marketing and selling methods that will work and stop wasting money on those that won t produce content that satisfies buyer concerns and use social media channels in a way that appeals to customers and leads to sales.

  • Free Download Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy - by Kristin Zhivago
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About Author

  1. Kristin Zhivago says:
    Kristin Zhivago is a revenue coach who helps CEOs and entrepreneurs increase their revenue doing whatever will make the greatest difference in the shortest amount of time She uses efficient detective methods to find out what s broken and what s working, then helps the company leaders make appropriate changes to processes, products, services, and people to ensure that the company will generate revenue.Zhivago s most recent book, Roadmap to Revenue How to Sell the Way Your Customers Want to Buy, reveals a process that any company manager can use to understand exactly what customers expect from the company and how to make its products and services attractive to potential buyers She has perfected these methods as she has worked in dozens of industries, for hundreds of companies, serving millions of customers Zhivago is primarily a consultant, but she also speaks worldwide on revenue generation and blogs at RevenueJournal.

Comment 283 on “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy

  1. Janette Fuller says:
    Ms Zhivago advises businesses to stop trying to sell and market Instead try to figure out how to make the purchase easier for the customers who would benefit from your product or service.The Roadmap to Revenue method consists of the following three phases Discover Interview current customers or prospects on the telephone to find out what they want to buy and how they want to buy it Record and organize the information that is collected in these interviews and present the information to the leader [...]

  2. Laura Elizabeth says:
    So this was pretty interesting I work in Sales, so I thought I d read something that could potentially help my statistics as an employee, and the company as a whole The whole concept here is to stop selling and marketing and find a way to help your customers with the product that would help them While it doesn t help in pertaining to my business itself, I can see its aid for someone starting up a new business It s well written, in terms even the layman like myself can understand.

  3. Regina Foo (Queen of Bibliophile) says:
    An innovative reading for marketing and sales people The author is able to pin point the problem of company centered selling strategies and described the ways to shift to customer centric.Highly recommended to those who involve in marketing and sales and small business owners.

  4. Sara Thompson says:
    This gets 3 stars because I don t think it s a bad book in any way but it wasn t for me I have a small business and this book seems written for larger businesses than I have.The marketing ideas are great in fact they are exactly what we are doing already.


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